Transfer Brands for WooCommerce

Official WooCommerce 9.6 Brand Migration Tool

Safely migrate your product brand attributes to WooCommerce 9.6’s new brand taxonomy system with image support, batch processing, and full backup capabilities.

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WordPress.org Status: This plugin is now officially available in the WordPress.org plugin directory! You can install it directly from your WordPress dashboard or download it from WordPress.org.

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Transfer Brands for WooCommerce

Version 2.6.3 Compatible with WordPress 5.6+, WooCommerce 5.0+, and WooCommerce 9.6

The missing migration tool for WooCommerce 9.6’s new brand system. Convert your existing brand attributes to the new taxonomy without losing any data.

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WooCommerce 9.6 Migration Solution

Important: WooCommerce 9.6, launching January 20th, 2025, will enable Brands as a core feature for all stores. However, it provides no migration path for existing brand attributes. This plugin fills that critical gap.

Transfer Brands for WooCommerce provides the missing link that WooCommerce doesn’t offer – a safe, reliable way to migrate all your existing brand attributes (both taxonomy-based and custom) to the new WooCommerce 9.6 brand taxonomy without losing any data.

Why You Need This Plugin for WooCommerce 9.6

Without a migration solution, your existing brand data will remain separate from the new Brands system. You would need to manually recreate all your brands and reassign them to products – a time-consuming process prone to errors and data loss.

Our plugin provides an automated, risk-free migration path that:

Preserves all brand relationships and hierarchies
Transfers brand images automatically
Creates complete backups with rollback capability
Shows real-time progress with detailed statistics
Handles stores of any size with batch processing

Fully Compatible with WooCommerce HPOS

This plugin is fully compatible with WooCommerce’s High-Performance Order Storage (HPOS), ensuring your store can benefit from improved performance while safely managing your brand data. No compatibility warnings or issues when using the latest WooCommerce features.

Why Convert Brand Attributes to a Taxonomy?

Using a proper taxonomy for brands instead of attributes provides several benefits:

Dedicated brand archive pages for better SEO
Enhanced filtering options in your store
Ability to add brand logos and descriptions
Simplified brand management in the WordPress admin
Better integration with themes and other plugins

The Transfer Process

The migration process is straightforward and completely safe:

Select your source brand attribute in the settings
Run the “Analyze Brands” function to preview changes
Start the transfer with a single click
Watch the real-time progress as products are processed
Optionally, remove the old attribute data when you’re satisfied

The plugin works with both taxonomy-based attributes (pa_brand) and custom product attributes, ensuring all your brand information is properly migrated.

Key Features

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WooCommerce 9.6 Ready

Specifically designed to work with WooCommerce 9.6’s new brand taxonomy structure, providing the migration path that WooCommerce doesn’t include.

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Batch Processing

Process products in configurable batches to prevent timeouts on large stores, making it suitable for catalogs of any size.

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Image Transfer

Automatically transfers brand images along with the brand data, preserving your visual brand identity.

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Backup System

Built-in backup and rollback functionality ensures you can always revert changes if needed.

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Real-time Progress

Monitor the transfer process with a detailed progress bar and real-time statistics.

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Analysis Tool

Preview and analyze your brand data before performing the transfer to identify potential issues.

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WooCommerce Integration

Automatically uses your WooCommerce permalink settings for seamless integration with your store.

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HPOS Compatible

Fully compatible with WooCommerce’s High-Performance Order Storage for future-proof operation.

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Enhanced Security

Hardened SQL queries with proper preparation and protection against common vulnerabilities.

Screenshots

Main Transfer Interface

Brand Analysis Results

Transfer Progress

Changelog

Version 2.6.3 (May 16, 2025)

Added WooCommerce 9.6 compatibility and migration support
Updated textdomain loading to follow WordPress.org best practices by moving it to the ‘init’ hook
Renamed all remaining legacy option names from ‘wc_’ prefix to ‘tbfw_’ prefix for full WordPress.org compliance
Improved code organization and standard adherence
Fixed version consistency across plugin files

Version 2.6.2 (May 16, 2025)

Prefixed all plugin options with tbfw_ to avoid potential conflicts
Further hardened SQL queries using placeholders for increased security
Added migration routine for converting legacy options to new format
Improved code organization and compatibility with WordPress standards

Version 2.6.1 (May 8, 2025)

Added explicit compatibility with WooCommerce HPOS (High-Performance Order Storage)
Ensures the plugin works seamlessly with WooCommerce’s new order storage architecture
No compatibility warnings in WooCommerce admin when HPOS is enabled

Version 2.6.0 (May 8, 2025)

Code updates to comply with WordPress.org standards
Fixed security issues with database queries using proper prepare statements
Improved code organization with unique naming conventions
Added explicit WooCommerce dependency in plugin header
Updated text domain for better internationalization

Frequently Asked Questions

How does this plugin help with WooCommerce 9.6 migration?

WooCommerce 9.6 (releasing January 20th, 2025) will enable Brands as a core feature for all stores. However, it doesn’t provide any migration tool for existing brand attributes. Our plugin fills this gap by safely transferring all your existing brand data (including images) to the new system with complete backup protection.

Will I lose my existing brand data when updating to WooCommerce 9.6?

Without a migration solution, your existing brand attributes will remain separate from the new WooCommerce Brands system. You would need to manually recreate all your brands and reassign them to products. Our plugin automates this process safely with full backup options.

Is this plugin compatible with the latest WooCommerce version?

Yes, this plugin is regularly tested with the latest versions of WooCommerce (up to 8.0.0) to ensure compatibility. It’s also fully compatible with WooCommerce HPOS (High-Performance Order Storage) and the upcoming WooCommerce 9.6.

Will this plugin delete my existing brand data?

No, the plugin creates a backup of your data before making any changes. You can roll back the changes if needed. Additionally, the original attribute data is left untouched until you explicitly choose to delete it.

How long will the transfer process take?

The time depends on the number of products and brands in your store. The plugin processes products in configurable batches to prevent timeouts, and displays progress in real-time.

What is HPOS compatibility and why does it matter?

HPOS (High-Performance Order Storage) is WooCommerce’s new order storage architecture that improves performance and scalability. While our plugin primarily works with product data, having HPOS compatibility ensures your store won’t show compatibility warnings and will be future-proof as WooCommerce continues to evolve.

Why did you change the class and function naming?

We’ve renamed all class prefixes from “WC_” to “TBFW_” to prevent potential conflicts with WooCommerce core and other plugins. This ensures better compatibility and follows WordPress.org best practices for plugin development.

System Requirements

WordPress 5.6 or higher
WooCommerce 5.0 or higher
PHP 7.2 or higher
MySQL 5.6 or higher / MariaDB 10.0 or higher

Recommended Environment

For optimal performance, especially with large catalogs (1000+ products), we recommend:

PHP memory limit of at least 256MB
PHP max execution time of at least 180 seconds
A recent backup of your database before performing a transfer

Prepare Your Store for WooCommerce 9.6

WooCommerce 9.6 will be released on January 20th, 2025 with the Brands feature automatically enabled for all stores. Be ready with the only migration tool specifically designed for this transition.

Prevent Data Loss

Don’t risk losing your carefully curated brand data. Our plugin ensures all your brand relationships, images, and metadata transfer seamlessly.

Save Hours of Work

Manual migration could take hours or days depending on your catalog size. Automate the entire process while maintaining complete control.

Peace of Mind

With our comprehensive backup system, you can migrate with confidence knowing you can roll back at any time if needed.

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Ask Questions

Ready to Improve Your Brand Management?

Get the plugin today and transform your WooCommerce store’s brand organization.

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View Documentation

Version 2.6.3 | Released: May 16, 2025

Now Available on WordPress.org! – You can now install this plugin directly from your WordPress dashboard by searching for “Transfer Brands for WooCommerce” in the Plugins > Add New section.

Need Assistance?

We’re here to help you get the most out of our plugin. Contact us with any questions or support requests.

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